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Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.

It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.

What can we derive from the best content of the 2017 Valentine’s season?

We’re continually watching how brands are taking advantage of Facebook’s favored format, video.

JDate only posted once, and Bumble posted the most frequently, with 50 posts.

Video on Instagram continues to be outpaced by photo.

When it resonates with your audience in a genuine way, it can pay off.

Grindr’s top posts also were related to politics and LGBT rights.

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Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.

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