A recent study led by the Northwestern psychologist Eli J.
Finkel argues that no mathematical algorithm can predict whether two people will make a good couple.
TOO MANY OPTIONS As research by Barry Schwartz and other psychologists has shown, having more options not only makes it harder to choose something, but also may make us less satisfied with our choices, because we can’t help wonder whether we erred.
Consider a study by the Columbia University psychologist Sheena S. She set up a table at an upscale food store and offered shoppers samples of jams.
” Ok Cupid believes that answers to these questions may have some predictive value, presumably because they touch on deep, personal issues that matter to people more than they realize.
But what works well for predicting good first dates doesn’t tell us much about the long-term success of a couple.
One of the most amazing social changes is the rise of online dating and the decline of other ways of meeting a romantic partner.
So it’s no surprise our screens are becoming the first place we turn to when looking for romance — because you need someone to take care of you when you get food poisoning on your vacation, right?
The responses were compared with data from the same users’ activity on Ok Cupid.“They be called ‘introducing services.’ They enable you to go out and go and meet the person yourself.”What about those search algorithms?When researchers analyzed characteristics of couples who’d met on Ok Cupid, they discovered that one-third had matching answers on three surprisingly important questions: “Do you like horror movies?As Christian Rudder, an Ok Cupid co-founder, tells it, women who were rated very attractive were unlikely to respond to men rated less attractive.But when they were matched on Crazy Blind Date, they had a good time. Rudder puts it, “people appear to be heavily preselecting online for something that, once they sit down in person, doesn’t seem important to them.”Some of what we learned about effective photos on Ok Cupid was predictable: Women who flirt for the camera or show cleavage are quite successful.