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Create something that’s witty and warm and demonstrates you’ve read their profile, as opposed to just flicking through their photos. Research has shown that people warm towards hearing their own name in conversation.

Use that scientific discovery to your own advantage, by starting your email with a “Hello [Username]” and not a non-specific “Hi.” If you want to create a feeling of warmth, shorten their name, use its initials, or create a nickname based on one of their interests. Everyone loves to read about themselves, so don’t begin your message by launching straight in about you.

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If your profile is half-finished, or Arctic in its brevity, or doesn’t include photos, most likely you won’t receive a reply.

Instead, start by saying what caught your eye about their profile.

If it’s just their dazzling smile or their sparkly blue eyes, that’s fine!

Ask open questions that require more than a ‘yes’ or ‘no’ reply, because these are more interesting to answer.

So, “You looked like you were having a blast on your skiing holiday! Where would you most like to go skiing that you haven’t been yet? One hundred words is about right: long enough to include a compliment, to say what caught your eye about their advert, mention something you have in common, and to ask a leading question.

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