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Helen brings her 25 years in the lifestyle, fashion beauty worlds and believes the key to success is developing a close connection to the client’s brand mission and core customer beliefs while learning about the people you work with and constantly surfacing the best work.Prior to Aruliden, Helen worked as the VP, Creative Director at Glossier where she helped build a new kind of beauty company from the ground up together with the founding team and CEO.She has also led the team in developing their own products in-house, from beautiful glass fishscapes to sport-furniture for brands like PUMA. brought her in to work on a new brand initiative as Vice President of Marketing.She also held the position of Global Strategy Manager for MINI Lifestyle at BMW Group in Munich, where she was responsible for product development, brand extensions as well as new business strategies.Before joining Aruliden, Margo was the CFO of Redscout where she oversaw the growth strategy, operations and finance. In 2011, Rogerio was invited by HP to create a series of unique artist artworks to be released with every new computer HP produced.Rogerio has also been extensively recognized by his industry peers - he was recently a featured speaker at Trimarchi DG - one of the biggest design conferences in the world.Prior to that she led the creative of Bumble and Bumble and Jawbone.

He was also invited to develop special product categories, including the Sean John fragrance, which was one of the most succesful fragrance introductions to date.

Marc is a graduate of The College of Creative Studies where he studied art direction and photography.

An avid collector, Marc can occasionally be found uncrating his latest find in the studio.

Margo’s robust finance and operations experience in the creative space, coupled with a passion for helping businesses grow, is what drew her to aruliden. Earlier in her career, Margo held senior financial and operational posts at New Line Cinema, Napster and Universal Music Group/Poly Gram Records. Rogerio is originally from Brazil where he founded the Mopa studio before moving to New York City in 2009.

Margo is responsible for all of aruliden’s financial planning and strategy as well as overseeing and maximizing its operational efficiency. In New York, he joined forces with Syrup as Art Director and guided the Puma team there to several award winnings campaigns, including the Puma Unity initiative which won a Yellow Pencil at the D&AD.

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