Bear in mind, you don’t have to give away all your know-how for free. Then invite your reader to get in touch to find out more.
Marketing expert Neil Patel describes being hired by Life Insure to help them promote their life insurance products.
Ask them to document any problems that your customers are regularly experiencing. Any of these problems can provide a great starting point for a blog topic.
If you can suggest a solution that’s helpful to your reader, you’ll open the door to establishing a business relationship.
This is a key point which opens up many creative possibilities.
Take When I Work, an employee scheduling company serving small business owners.
So he came up with an article entitled “19 Things You Probably Didn’t Know About Death”.
Instead, your blog should be targeted at the casual reader who might have a problem that your company could solve.
But it also acted as a compelling sales pitch for the Ray-Ban Aviator sunglasses that Tom Cruise wore.
After the film was released, sales of Ray-Bans jumped 40%.
Now churning out post after post about scheduling practices would get boring very quickly.
Instead, their blog covers topics such as how to boost productivity, when to ask for customer feedback, and where to find the best employees .